Marketing Designer, The bump + the bash
The Knot Worldwide | NEW YORK, NEW YORK
July 2021 - Present
Senior Designer, Marketing
LiveXLive Media | BEVERLY HILLS, CA
September 2020 - July 2021
Led creative development of front-facing marketing collateral including, but not limited to: digital advertising and paid media, social media, in-app & webpage content, and promotional marketing materials.
Streamlined full design campaigns for new and ongoing media content and PPV events––from brand identity to promotional assets––with the support of the Director of Marketing and CMO.
Worked cross-functionally with Product and Brand team members ensuring that the brand is consistently represented throughout all campaigns.
Designed result-oriented digital advertising, increasing new subscribers and converting free users to paid by 10%.
Supported additional brand requests for internal teams.
Senior Designer, Growth Marketing
TIDAL Music Streaming | NEW YORK, NEW YORK
June 2019 - September 2020
Designed top-performing assets, both static and dynamic, for digital advertisements, social platforms, and in-app.
Developed innovative design initiatives for digital marketing efforts, specifically Growth and CRM, elevating the TIDAL identity while staying true to the brand.
Worked cross-functionally as a designer for Growth, Affiliate, and Artist Marketing, CRM/Retention, Partnerships, and international teams.
Led creative meetings weekly, presenting new ad concepts for promo and evergreen purposes and design solutions to user acquisition challenges.
Initiated and overseeing creative direction for campaigns from start to finish.
Worked closely with the copywriter, product marketing team, and creative director.
Collaborated monthly with international teams for new creative concepts.
Built design systems to streamline the support of international creative localization.
Monitored developments in the digital industry and the latest creative trends.
Collaborated with external partners (Snapchat, Twitter, Facebook, and Google) on developing new brand initiatives.
Digital Graphic Designer, Marketing
Delta Children | NEW YORK, NEW YORK
April 2017 - May 2019
Developed digital design content including landing page, promotional ads, social media content, email blasts, motion graphics/animations, event collateral, and website content.
Worked closely with the Digital Marketing team, content writers, and outside departments to develop and deliver strong design solutions across various branded materials.
Translated approved digital campaign concepts and layouts in to various sizes and formats while maintaining the original creative intent.
Refreshed the brand’s domestic and international product packaging.
Managed and train new designers and interns with design-related projects.
Maintained and further elevate the brand aesthetic across all print and digital platforms.
Worked to various timelines, in a fast-paced environment, while delivering creative that is always accurate and consistent.
Junior Graphic Designer
Ricky's NYC | NEW YORK, NEW YORK
June 2016 - March 2017
Designed attractive, on-brand advertisements including banners, POP displays, and train ads, engaging customers and elevating company branding.
Collaborated with the creative team and buyers to develop innovative concepts for the store’s visual branding, including murals, seasonal store window displays, and multiple visual merchandising installations.
Photographed company events, including brand launch parties and cosmetic socials for new and existing brands to be added to the company's website, social media, media kits, and archives.
Assisted Creative Director and Social Media Manager to develop multiple digital and social media content and templates, including email blasts, Snapchat filters, Instagram promotional ads, and Facebook events.
Photographed, retouched, and arranged products for the company website and monthly retail circulars.
Researched relevant beauty trends, provided insight to the Creative Director & Social Team, helping increase digital engagement & in-store/website traffic.
Digital Compositor, publishing
Marvel Entertainment | NEW YORK, NEW YORK
February 2013 - February 2016
Developed over half of the Marvel digital comics for the Amazon Kindle market, increasing sales by over 65% in the first year.
Composed over 3,000 digital comic titles for other various digital platforms, including Marvel Digital Comics and Infinite Comics, Barnes and Noble, Google Play, iBook, and Comixology.
Designed concepts and templates for table of contents, recaps, and ad pages.
Designed special edition covers for exclusive digital titles, print and digital
Edited damaged low-quality art pages, correcting them to high quality.
Worked closely with the Digital Comic Manager, editors and other compositors to ensure the quality of digital trades and delivery to designated companies.
Maintained multiple production deadlines.
Updated and organized InDesign and rare Quark archives daily.
Managed several teams of new compositors and interns.